Many entrepreneurs want to create a cult of personality, but what are the billionaire personality types?

The “Relatable” One – Warren Buffett

“I’m just like you” they say as an assistant brings out a simple breakfast on a silver platter. Believes they’re in touch with the people even if their toilet warms itself. Known for frugal habits despite exorbitant wealth. Drives a practical car, lives in a practical house and does quirky things to save money. 

The Rebel – Richard Branson

Some founders want to live more like rockstars than suits. Rubbing shoulders with actual rockstars, walking red carpets, chasing adrenaline pumping activities and adventures are all on this founder’s list of regular activities.

The Black Sheep Heir – Alice Walton

While many founders take pride in being self made, this trust fund baby will always be overshadowed by their inherited wealth. More interested in their artistic and philanthropic endeavors than in the family business, even their own family members consider them overindulgent, just like their childhoods

The Lunatic – John McAfee

Eccentricity isn’t the word here, neither is quirky. The vibe here is… unhinged. Think out of control cult leader trying to get you to drink the kool-aid. Personal life and antics outweigh their impact on business. Behavior ranges from strange to downright dangerous.

The Supervillain – Jeff Bezos

Like the evil billionaire bad guys you find in comics. On the business end, there’s more than questionable labor practices and a ruthless profit motive. Just as ruthless in their personal life.

The Try Hard – Elon Musk

The one that wanted to be considered cool all their adolescent life and finally is and it shows. Living out their adolescent fantasies alongside their success, pulling the perpetually embarrassing publicity stunt in an attempt to look bad ass.